Picture what the cloud can do.

For over 100 years, The New York Times has stored its clippings and photographs in an underground archive called the “morgue.” Now, The Times is giving new life to millions of historic photos with Google Cloud. To celebrate the moment, our advertising invites people to step into the shoes of a journalist and explore what’s possible when the morgue moves to the cloud. Print and out-of-home ads contained AR technology inviting readers to rethink what looks like an ordinary photo by using their phone to explore the stories it can tell.

 
 
 
 
 
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“Google is using AI to help The New York Times digitize 5 million historical photos”

– The Verge